FIND OUT WHY SCHEDULING WITH UBER HAS A PROBLEM

Sector Humber college UXD 5112

My role UXD USER EMPATHY

Project time 4 Weeks

Challenge Identify why users find the interface
confusing when scheduling rides on the Uber app by using user testing

Based on the competitive analysis and heuristic evaluation of the Uber app, our team has focused this research on usability testing tasks on scheduling and canceling the ride on the Uber app.

This document will demonstrate the final findings through extensive analysis of our raw data collected from usability

testing and deliver the final report of the outcome

HIGH LEVEL OVERVIEW
OF PROBLEMS

Complex interface for scheduling rides

Users may find the interface for scheduling rides confusing or overwhelming. This could be due to an excess of options, unclear icons, or a lack of intuitive design.

Difficulty in canceling rides

Participants might experience challenges when trying to cancel a ride. Common issues could include not finding the cancel option easily, being unsure of the cancellation policy, or experiencing delays in the app's response time after initiating a cancellation.

WHY USABILITY TESTING?

Identify and resolve users' pain points.
Ensure the product or service meets user needs and expectations.
Improve ease of use and accessibility.
Foster positive user experience leading to higher satisfaction rates.
Enhance the overall efficiency of the system or service.
Provide empirical evidence of the design guide choices.
Validate assumptions with actual user feedback and behavior.
Improve key performance indicators like sign-ups, sales, and cost reductions.
Ensure the product is usable by people with a wide range of abilities.
Reflect a commitment to user-centered design.
Strengthen brand loyalty through improved user experiences.
Keep up with or surpass competitors in terms of usability.

OBJECTIVES

This UX research plan aims to investigate and understand users' difficulties while scheduling rides on the Uber app. The goal is to pinpoint and optimize steps and elements, ultimately reducing friction points during the user experience.
The goal is to gain insights into user interactions with the Uber app. We are focusing on the process of scheduling rides. The aim is to understand users' challenges throughout this journey, considering their actions, mental models, and opinions. Additionally, we seek to identify users' preferences and needs, enhancing the overall user experience by making the scheduling process as seamless as possible.
The primary objective of this usability testing is to eliminate unnecessary elements from the scheduling and canceling process and establish a more efficient and user-friendly experience on the Uber app.